assembly.xml

<assembly>
    <id>examples</id>

    <formats>
        <format>zip</format>
    </formats>

    <includeBaseDirectory>true</includeBaseDirectory>

    <fileSets>
        <fileSet>
            <directory>target/examples</directory>
            <outputDirectory></outputDirectory>
            <excludes>
                <exclude>**/.svn/**</exclude>
                <exclude>**/target/**</exclude>
                <exclude>**/*.iml</exclude>
            </excludes>
        </fileSet>
    </fileSets>
</assembly>