diff --git a/analytics/src/main/java/com/ning/billing/analytics/BusinessSubscriptionTransitionDao.java b/analytics/src/main/java/com/ning/billing/analytics/BusinessSubscriptionTransitionDao.java
index 6c4a834..929164f 100644
--- a/analytics/src/main/java/com/ning/billing/analytics/BusinessSubscriptionTransitionDao.java
+++ b/analytics/src/main/java/com/ning/billing/analytics/BusinessSubscriptionTransitionDao.java
@@ -133,7 +133,9 @@ public class BusinessSubscriptionTransitionDao {
bundle.getAccountId(),
account.getExternalKey(),
subscription.getId(),
- event.getRequestedTransitionTime(),
+ // Note! The system cancel event requested time is the effective time when the subscription
+ // is cancelled, which is the effective time of the cancel event
+ event.getEffectiveTransitionTime(),
new BusinessSubscriptionEvent(BusinessSubscriptionEvent.EventType.SYSTEM_CANCEL, businessEvent.getCategory()),
prevSubscription,
nextSubscription
